Consider the Possibilities
In the 1990’s when many corporate managers were declaring that what they needed was “out of the box” thinking, I would respond by saying, “What box?” Never owned one, never fit in one. Never want to end up in one.

If you want someone who’s going to apply a cookie-cutter approach to communications, don’t waste your minutes calling me. However, if you want someone who’s going to take the time to really listen to what you are trying to accomplish and find the best possible way to achieve that through effective and inspiring communications, then by all means, give me a ring or pop me an email.

Writing Services

I’ve been writing since I was 12 years old. I’ve written everything from screenplays, poetry, short stories, essays, books, news and feature articles, marketing, public relations and employee communications collateral, speeches, newsletters, Web site content, video scripts, and unfortunately, even eulogies!

Writing for Business

Meaningful communication is the vital energy that animates and empowers any business. In its absence, businesses and organizations flounder and waste months, even years – missing out on opportunities to be successful.

Developing content and communication vehicles with thought, purpose and imagination, I will help your business achieve its most ambitious goals . The final result? Employees who are engaged, inspired and brimming with ideas and enthusiasm for the future, and customers who feel as though your company understands, and can fulfill, what they want and need.

Employee Communications

I have a special love of employee communications. Why? Because I believe that a great part of managing a business is managing people – and managing people means helping them to live and work in the fullest, most satisfying way possible. It’s good for the individual and it’s good for the business. How is this accomplished? Through communication that meets the particular wants and needs of an organization.

There really is no “one size fits all” approach to internal communications. Often what is required is taking the time to speak with and listen to employlees concerns in order to get their input and their buy-in for a truly effective communication plan to be designed, and successfully implemented.

Most people spend most of their waking hours preparing for work, at work, and worrying about work. Work has become the center of most people’s lives and therefore it should be satisfying, invigorating, and challenging. In order to make this happen, employees need certain tools that include: meaningful information, inspiration, direction, and a sense of how their everyday work impacts the company, the larger community and the world.

I’ve created employee communications collateral, campaigns, and events for a range of companies including: Avaya, AT&T, Pfizer, Pharmacia, Weichert Realtors, and Fellowship Village.

I’ve developed and managed everything from continuous learning forums delivered to an organization of 5000 people worldwide via audio-video conferencing technology, lunchtime learning sessions, content for employee newsletters & Web sites, employee volunteer programs, recognition programs and even an interfaith holiday celebration.

The Electronic Salon, a learning forum organized like a talk show, featured presentations by senior leaders and industry gurus followed by free-ranging discussion about the globally networked economy, managing continuous change, the challenges and benefits of telework and new approaches to management, to name a few.

The E-Salon was successful in uniting the organization that was scattered around the globe. It provided a monthly forum through which employees at all levels could share in a common learning experience allowing the organization to transform together and share a common lexicon. Unlike the traditional all-employee status meeting, the E-Salon invited many voices, from all levels of the business, into the conversation.

Marketing Communications

Your sales force is the vital link between your business and your customer and it needs to be empowered with the latest and most vital business information as well as inspired by the overall mission and vision of the company.

Give me your tired, your weak, and your hungry sales force, and I'll give you a communications plan and content to energize and inspire those within your business who are on the front lines of communication. By effectively articulating the value proposition and aligning it with the philosophy of your company, your sales force will be able to communicate with and successfully engage customers.

I've created a number of marketing communications events, and campaigns over the years, here are a few of the themes and slogans that they were built around:

The Network is the New Location for Business

Travel to work on the network:
The only thing you’ll miss are the traffic jams.

We’ll meet you where are,
we’ll take you where you want to go.

If you can dream it, we can network it!

Give me a messaging challenge and I’ll give you a slogan and a messaging strategy that will breathe new life into the most wearied and discouraged sales force.

Video

LINKS

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